TRUE FRESH FOOD
No Supply Chains, Just The Highest Quality Seafood Direct To You
Cooperative 101
Our cooperative unites over 200 fishing families and 50 employees along Mexico’s Pacific coast. We’re driven by a shared passion: Delivering the highest quality seafood to tables worldwide. By pooling our resources and expertise, we’re not just changing the fishing industry – we’re proving that collaboration is the key to creating positive change and bringing exceptional products to global markets.
Simple and Direct
We are strategically located near fishing grounds along the Pacific coast, with partnerships with all local cooperatives. This allows us to offer same-day shipping or overnight options to our customers. We also have quality control measures in place at every step of the process, as well as real-time tracking systems for shipments.
Our sustainable fishing practices ensure the health of fish stocks, and we deliver high-quality products directly to consumers, reducing the number of intermediaries.
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Our Philosophy
Our company is dedicated to finding world-class products, primarily from Mexico. We aim to use these resources wisely, regenerating ecosystems and creating productivity, impact, and awareness among our clients and ourselves.
As a socially responsible organization, we respect seasonal cycles and strive for balance, ensuring that we give back to the land what we take from it. Our goal is to deliver fresh, high-quality products to the most discerning gastronomic establishments in the country through a well-planned logistics network, providing exceptional customer service
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Our Seafood
The sea and its abundance. The products we work with come from cooperatives and responsible groups of fishermen, each fish contributes to our ecosystem and the production chain. We strengthen sustainable fishing, we respect the sizes and closed seasons of our seas. We provide the best wild-caught respecting and contributing to healthy and balanced food as well as to the care of our seas and species.
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“I want to sell seafood that I feel comfortable feeding my family with”
Edgar Lizarraga.
Partner True Fresh Foods LLC
At True Fresh Food, consistency is the cornerstone of our operations. We hold our customers, suppliers, partners, and team members in equally high regard, dedicating ourselves to providing exceptional care across our entire ecosystem.
Our unwavering attention to detail sets us apart. We meticulously oversee every facet of our business, from the fishing to their thoughtful packaging, efficient shipping, and punctual delivery. This commitment to excellence ensures that only the finest, freshest products reach your table.
We recognize that our success is intrinsically linked to the well-being of our employees. By fostering a positive work environment and prioritizing our team’s happiness, we cultivate a culture of productivity and innovation that permeates every aspect of our operations.
At True Fresh Food, we’re not just focused on today—we’re investing in tomorrow. We firmly believe that the seeds of quality we sow now will yield bountiful returns in the future. Our dedication to serving you is unwavering, and we look forward to your continued support as we grow together in the years to come.
Choose True Fresh Food—where freshness meets commitment, and quality is always in season.
Here’s Our Story
For centuries, the rugged coastlines of Mexico have been home to a proud tradition of generational artisanal fishing. From the sun-kissed shores of Sonora Mexico to the tropical waters of the Yucatán Peninsula, generations of fishermen have braved the unpredictable seas, sustaining their families and communities with their hard-earned catch.
This rich tradition is a testament to the resilience and ingenuity of the Mexican people. It is also a reminder of the importance of preserving our natural resources and supporting sustainable fishing practices.
“True Fresh Food Seafood quality is unmatched”
Chef Romo
Executive Chef
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